This past year, we had the opportunity to collaborate with Cotopaxi on their Holiday campaign, and it was an incredible example of how strong visuals come together when the right team is in place. Working in a larger, well-organized production environment allows each creative professional to focus their energy on what they do best. This shoot brought together a clear creative vision led by a creative director, along with a photographer and digital tech, set and wardrobe stylists, professional models, hair and makeup artists, and experienced production assistants.

The multi-day production allowed time for thoughtful prep, efficient shooting, teardown, and detailed post-production — a luxury that isn’t always possible, but one that elevates the final results significantly. At Vargo Photography, based in Salt Lake City, we believe sweating the small details is what separates good imagery from great imagery. When you work with a photographer who understands both creative direction and production logistics, you remove stress from the process and gain visuals that work harder for your brand. Investing in experience and know-how pays off in the long run — in clarity, consistency, and results.